From the NYS Fair web site:
You can now buy your admission & parking in the same transaction!
The 2021 Great New York State Fair is now the most affordable state fair in the nation with admission tickets on sale for $3 each—the lowest regular admission price of any major fair. People ages 65 and up will now be admitted free every day of the Fair. That is in addition to the Fair’s longstanding tradition of free admission for children ages 12 and under and for certain groups on special honorary days.
Tickets and $5 vouchers for parking in the Fair’s lots are available online via the Fair’s official online ticket seller, Etix, or by calling Etix toll-free at 1-800-514-3849 from 9 a.m. to 8 p.m. Monday through Saturday and noon to 8 p.m. Sunday. Having both available on Etix, you can now buy your admission and parking in the same transaction!
There will be no cash sales at the Fair’s entrance gates or in parking lots. Kiosks will be available at gates 1 and 10 for self-service use to purchase admissions. Large signs with QR codes will be at all gates so patrons can use their phones to link directly to the ticket purchase site. Drivers can pay for parking by credit card in each lot or by EZPass Plus in the Fair’s Orange and Brown lots. EZ Pass Plus is a free add-on to EZ Pass that allows it to be used to pay for parking in addition to highway tolls.
With fees, each admission ticket is $3.18 and each parking voucher is $5.23. Up to 20 tickets can be purchased at a time. Etix advises that because so many festivals and fairs are operating this year, its call center is taking a very high volume of calls. Customers who are asked to leave their names and phone numbers for a call-back will have their calls returned often within three hours but always within 24 hours.